Media in Transition Conference 2007 The rise of Social Media and Online Advertising

Released on = June 5, 2007, 6:56 am

Press Release Author = Oezlem Guenay

Industry = Internet & Online

Press Release Summary = On September 12th- 13th the international "Media in
Transition Conference 2007" opens its doors. The focus of the conference is the
structural transition in the media industry. Innovative media companies, researchers
and strategists from UK, USA and Europe are discussing the present and future of
Internet media at the Goethe Forum in Munich.



Press Release Body =
The invited speakers are among others - Martin Stiksel (Last.fm), John Buckman
(Magnatune), Simon Willison (Django, ex-Yahoo!, ), Matthew Gertner (AllPeers), Les
Ottolenghi (Intent Media), Annet Aris (INSEAD, McKinsey), Alexander Wolf (CEO/ Legal
Adviser GEMA)

The Media in Transition Conference has a focus on how mass amateur hordes of people,
engaging in sharing of video, photo, blog, chat, geo information etc., are
ultimately changing the way media is created, distributed and consumed. Today the
informed media consumer spends less and less time with traditional media formats,
counting magazines, books and newspapers. The Internet is capturing market share.
Blogs, and internet-zines offer more timely and targeted information straight from
the source: from the original inventor, engineer, filmmaker, photographer. Gossip
and novelty are better served by one of the social media services, such as MySpace,
Facebook, Youtube, or even Digg, than reading People or Cosmo magazine.

The main question is: if the public is moving towards Internet driven media
consumption, can traditional media companies retain the advertising dollars being
spent? Advertising money is the foundation of the media business in diverse sectors
ranging from newspapers, zines and TV and radio stations. Can traditional media
companies compete in this arena against the Internet behemoths, e.g. Google, Yahoo!
or Amazon? Current media analysts peg the size of the Online advertising market at
an estimated 5% of the overall ad market. Considering the time consumers spend
Online, compared with other media usage, this figure should be more in the realm of
50% or more, and we see this happening within the next ten years.

The next big topic is certainly \"Social Media\", following the overall Web 2.0 trend.
We have seen a flurry of activity in 2006 with companies catering to the social
media phenomenon and submitting their site to Michael Arrington\'s TechCrunch, in
hope of becoming the next Youtube or Facebook. So called \"user-generated content\" is
flooding the web and capturing the global audience. David Sifry, CEO of Technorati -
the blog search engine, recently in April 2007 released a report called \"the State
of the Live Web\", characterizing the social media revolution as something \"alive\",
where users have the freedom to participate and contribute.

The Media in Transition Conference has invited speakers from diverse backgrounds,
providing insight on how the social media revolution is currently being built.
Martin Stiksel, founder of the social media platform "Last.fm", the world\'s largest
in the domain of music, will be speaking about the power of recommendations and data
mining with user preferences. John Buckman, serial entrepreneur and Creative
Commons, will be speaking about the digital rights situation in the era of
user-generated content. Simon Willison, ex-Yahoo! Developer Network and Django
framework founder, will be speaking how OpenID, a new digital identity technology,
is changing the game, enabling single sign-on for all Internet services. Matthew
Gertner will present his newest creation - "AllPeers", a Peer-to-Peer application
built on the Mozilla browser platform, enabling social media sharing in trusted user
networks. Les Ottolenghi, current adviser to the Bush White House administration on
Peer-to-Peer Networks, will be providing insight on how to capitalize on
Peer-to-Peer Networks, considering that P2P applications (Bittorrent) create as much
as two-thirds of world-wide Internet traffic.

The Media in Transition Conference 2007 offers a comprehensive overview of the
current state-of-the-art social media innovations, communication and business
models, as well as distribution methods used on the Internet today. Under the slogan
"from experts for experts", the conference has a very compact format and further
introduces extensive networking possibilities for contacting and partnering. Munich,
as Germany\'s media, technology and financial center, offers all the amenities of a
global business meeting place and is experienced at providing for international
guests.

Find out more about "Media in Transition 2007" at www.mediaintransition.com

The conference cost for both days is 890, - Euro. Daily tickets are sold for under
450, - Euro.

Early bird registration which includes 15% off list price is now open.




Web Site = http://www.mediaintransition.com

Contact Details = Oezlem Guenay
Karlstrasse 54
80333 Munich
oezlem@mediaintransition.com

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